SèSa Aurum was founded in 2024 by Saliha, inspired by a deep-rooted passion for jewelry that has been with her for as long as she can remember. Growing up with Turkish roots, she was surrounded by the beauty and cultural significance of gold jewelry, often passed down through generations. These pieces were much more than mere accessories – they embodied strength, elegance, and a timeless connection to her heritage. The memories of her mother’s gold jewelry, worn with grace and pride, ignited her dream to create something that represents not only beauty but also the essence of culture and identity.